Ambiguity prevails regarding the pricing of Samsung's anticipated Galaxy S26 phones, with conflicting leaks surfacing between Eastern and Central European markets. The tech sector is awaiting the company's move amidst price fluctuations in the high-end smartphone market. In Greece, informed press sources revealed that Samsung does not intend to raise the prices of the Galaxy S26 Ultra compared to the previous generation, aligning with competitor Apple's strategy of keeping iPhone 17 series prices consistent. The pricing for the less expensive S26 and S26 Plus models has not yet been finalized, with sources indicating the decision is still under internal discussion. Leaks also suggested that Samsung will permanently drop the 128GB storage option in favor of a minimum 256GB capacity across all models, with RAM options reaching up to 16GB in certain countries. Conversely, leakers in Bulgaria indicated that the company is leaning towards price increases of up to 40% from the previous generation. A leaked list showed the 1TB Galaxy S26 Ultra reaching €2329, while the base S26 model starts at €1199. Part of this increase is attributed to Bulgaria's recent transition to the Euro, a move observers suggest might lead to temporary price hikes before markets stabilize. These conflicting indicators reflect hesitation among manufacturers amid challenges of inflation and rising shipping and supply chain costs. It remains to be seen whether Samsung will face pressure to match Apple's pricing policies or pass on some costs to the end consumer, especially in Europe. The official announcement at the Unpacked event later this month will be the decisive factor in settling the pricing issue, as the smartphone market awaits clarity on the future of global flagship pricing. Our website uses cookies. By using this site, you agree to our privacy policy and terms of use.